Pricing comparison · Google Sheets & Excel sync
What an hourly 1M-cell Google Sheets or Excel sync actually costs
One identical data job, priced across ten tools on monthly billing.
The data use case
Same job for every vendor
- Destination
- Google Sheets
- or Excel Online
- Volume
- 1M cells
- ≈ 50,000 rows × 20 columns
- Frequency
- Hourly
- ≈ 720 automated runs / month
- Sync mode
- Full refresh
- Every run rewrites the sheet
- Direction
- One-way
| Tool | Plan needed | Monthly price |
|---|---|---|
| Flatly Most affordable | Rollingpin | $49 |
| Coefficient | Pro | $119 |
| Dataddo | Data to Dashboards | $129 |
| Skyvia | Standard | $199 |
| Coupler.io | Pro | $259 |
| Airbyte | Standard + extra credits | ≈ $1,075 est. |
| Make | Pro, 8M credits + extra credits | Unclear |
| Zapier | Enterprise | Custom quote |
| Unito | Sized to ~100k items in sync | Not published |
| Stitch | None | No spreadsheet destination |
Last updated . Prices are monthly billing (not annual), taken from each vendor's public pricing page. Tools that bill per record, credit or task see about 36M units a month for this job: 50,000 rows × 720 hourly runs.
How each tool prices this job
- Flatly
- Rollingpin syncs hourly and allows up to 10M cells per file, so a 1M-cell sheet fits within the plan. Flatly pricing
- Coefficient
- Hourly auto-refresh starts on Pro, at $119 per user per month on monthly billing ($99 billed annually). Starter ($59) refreshes daily and limits imports to 5,000 rows. Coefficient pricing
- Dataddo
- Data to Dashboards syncs hourly but caps usage at 10M rows a month. If every hourly run counts toward the cap, this job uses about 36M rows (50,000 × 720). Dataddo pricing
- Skyvia
- Standard is the lowest plan that schedules hourly; Basic runs once a day. Skyvia meters records processed, and this job processes about 36M records a month. Skyvia pricing
- Coupler.io
- Hourly refresh starts on Pro. Starter ($32) and Active ($132) refresh daily. Coupler.io pricing
- Airbyte
- Standard costs $20 a month with 5 credits included, then $5 per extra credit. API sources use 6 credits per million rows, so 36M rows is 216 credits: $20 + 211 × $5 = $1,075. Airbyte pricing
- Make
- This job needs about 36M credits a month, more than Pro's 8M tier (≈ $8,500/mo). Extra credits cost 25% more than plan credits, which puts the remaining 28M at an estimated total of about $46,000 a month. Make pricing
- Zapier
- Pro and Team top out at 2M tasks a month. Higher volumes are sold through Zapier's sales team on Enterprise, and this job needs about 36M tasks. Zapier pricing
- Unito
- Unito prices by tools, items in sync and features. The source record and its spreadsheet copy each count as an item, so 50,000 rows is about 100,000 items. Prices are shown only in the app during a trial. Unito pricing
- Stitch
- Stitch loads into warehouses, lakes and databases such as BigQuery, Snowflake, Redshift and S3. Neither Google Sheets nor Excel is a supported destination. Stitch pricing
Frequently asked questions
- What is the cheapest way to sync data to Google Sheets or Excel hourly?
- For this job, Flatly's Rollingpin plan at $49 a month. The next lowest are Coefficient Pro at $119 and Dataddo at $129, although Dataddo's 10M-row monthly cap is below the roughly 36M rows this job moves.
- Is there a cheaper alternative to Coefficient?
- Coefficient requires Pro, at $119 per user per month on monthly billing, for hourly refresh. Flatly syncs hourly on Rollingpin for $49 a month, with up to 10M cells per file.
- Is there a cheaper alternative to Coupler.io?
- Coupler.io requires Pro, at $259 a month, for hourly refresh. Flatly syncs hourly on Rollingpin for $49 a month.
- Why do Zapier and Make cost so much for this job?
- They bill per task or credit. A full refresh of 50,000 rows every hour is about 36M units a month, which is beyond their standard plan tiers.